CREATIVE BRIEF Please answer every question so we have a better understanding of your needs. QUESTIONAIRE LET'S GET STARTED! Name Company Phone Email Address Website Address, if you have one Are you a new customer? Are you a new customer? Yes No TELL US ABOUT YOUR BUSINESS What are the key points in the history of your business? Tell us how it all started. What is your mission statement? Let us know about your business values and what you want your business to ultimately be and do. If your business were a person, which of the following would best describe them? If your business were a person, which of the following would best describe them?SINCERE: Down-to-earth, Honest, Wholesome, Cheerful.EXCITING: Daring, Spirited, Contemporary, Imaginative.COMPETENT: Reliable, Intelligent, Successful.SOPHISTICATED: Classy, Glamorous, Charming, Elegant.RUGGED: Masculine, Outdoorsy, Tough. ABOUT YOUR COMPETITORS Who are your main competitors? If they have websites, include their URLs. What is the single most important thing that sets your business apart from the competition? Tell us about your unique competitive advantage. ABOUT YOUR CUSTOMERS What is the gender and age of your customers? What is their socio-economic status? What is most likely to influence your customers' buying decision? Product, Place, Promotion, Price, Participation. Briefly describe their pain points and how your service/product is their solution? How will they find your service/products? Store, Website, Socials, Reviews, Ads, Emails, Events. TELL US ABOUT YOUR PROJECT How can we help you? How can we help you? Logo Design Website Design Both LOGO DESIGN Is this a new logo or a refresh? Are you branding a Business, Service or Product? What is your brand name, if you have one? What is your deadline, if you have one? What style suits your brand the best? What style suits your brand the best?TechIllustrativeArtyCorporateMinimalistic Choose a colour palette that represents your brand? Choose a colour palette that represents your brand?Have existing brand colour/sBlacks for luxury and sophisticationGrays for simplicity and logicBlues for trust and calmnessPurples for wealth and wisdomPinks for feminine and romanceReds for excitement and urgencyOranges for friendliness and creativityYellow for youthfulness and cheerfulnessGreen for health and tranquilityOther Now choose complimentary secondary colours. Now choose complimentary secondary colours.Don't need a secondary paletteBlacks for luxury and sophisticationGrays for simplicity and logicBlues for trust and calmnessPurples for wealth and wisdomPinks for feminine and romanceReds for excitement and urgencyOranges for friendliness and creativityYellow for youthfulness and cheerfulnessGreen for health and tranquilityOther Choose one of these font styles for your brand. Choose one of these font styles for your brand.Classic and respectable serif fontContemporary and clean san serif fontCasual and arty handwritten fontExclusive and elegant formal script fontPlayful and visual informal script fontFriendly and unique rounded display fontProgressive and chic modern fontTough and rugged chunky font What are your objectives and expectations for your logo design? Make sure to specify your deliverable requirements, as well as any particular design standards or constraints you would like us to take into account. Which add-on service are you interested in? Which add-on service are you interested in?Business StationeryMarketing CollateralBoth WEBSITE DESIGN What do you need? What do you need? New Website Redesign/Rebuild Who is your web host? If you have one. What is your launch date, if you have one? Why are you redesigning? What does or doesn't work and what would you like to see carry over to the new site. How old is your current site? What CMS (Content Management System) does it use (if any) and do you find it easy to use and edit? Is it giving you the results you want to see? Have you got Google Analytics setup? If so, can you generate a report for us so we can see what's working. List the websites that you like and why? They don't have to be from your industry. What style suits your new site the best? What style suits your new site the best?Beautiful typographyTwo tone colourPhoto-realismTransparencyMinimalisticIllustrative and cartoonyTextures and patternsGrungeRetro What content will have the main focus? What content will have the main focus?PortfolioFeatured products or servicesAbout usBlogSingle pageLanding pageOther Choose a colour scheme for your site. Choose a colour scheme for your site.Have existing brand colour/sBlacks for luxury and sophisticationGrays for simplicity and logicBlues for trust and calmnessPurples for wealth and wisdomPinks for feminine and romanceReds for excitement and urgencyOranges for friendliness and creativityYellow for youthfulness and cheerfulnessGreen for health and tranquilityOther GOALS & OBJECTIVES. You can select more than one primary goal. Advertise products/services Sell products online Educate audience Promote brand awareness Collect email addresses and build a list Showcase products/services Share downloadable content Provide customer support Browsable catalogue Provide an easy way to contact you Encourage onsite or social media interaction Get more leads, enquiries or quote requests What are the key messages that you would like to communicate? TOOLS & FEATURES. You can select more then one function. Site search Banner gallery slide show Photo galleries YouTube video integration Social media implementation Shopping cart Pricing options Optin for email collection Auto-responders Blog or news feed Ability for people to leave comments Events calendar Secure client login section Contact, booking form or quote request Animation Special effects Google map integration Google analytics SEO (Search Engine Optimisation) SSL (Security Socket Layer) One page site Landing page Any other features you'd like to include? NAVIGATION & CONTENT. You can select more then one page/section. Home About Team Contact Services Shop Products Packages/Pricing Projects/Case Studies Testimonials/Customers Resources Support FAQ Blog Careers Shipping & Returns Terms & Conditions Privacy Statement Any other pages you'd like to include? Do you need professional photography? Do you need professional photography?Yes I'm interested in this additional serviceNo I already have a professional image library Do you need stock imagery? Do you need stock imagery?Yes I'm interested in this additional serviceNo I already have a professional image library Do you need professional web copy? Do you need professional web copy?Yes I'm interested in this additional serviceNo I have content written for every page Do you need keyword research? Do you need keyword research?Yes, I'm interested in this addition serviceNo, I have keywords, titles & descriptions for every page What are your expectations for this project? Make sure to specify your deliverable requirements and any constraints you would like us to take into account. Which add-on service are you interested in? Which add-on service are you interested in?Social media and eDM templatesLead generation and conversion toolsBoth LET'S GET STARTED DESIGN THAT DELIVERS.