CHATEAU COUTURE
THE CHALLENGE
Design and produce an “opening night” package for an architectural interiors company to launch into the Australian market with high-end luxury European detailing.
Project Details
Client Chateau Couture
Skills Print Design, Web Design
Products Invitation, Promotional Postcards, Ad Creative, Website
THE CREATIVE STRATEGY
Personalised invitations were hand delivered in exquisite gift boxes. The bold use of black and gold reflected the elaborate European detailing and the showroom. A series of French styled postcards were sent out to the guests in the weeks leading up to the event creating curiosity and great interest.
THE OUTCOME
Simple, sophisticated and strong use of visuals created the “wow factor” with invited guests that anticipated an exquisite evening.