THE GABLES HAUNTED MANSION
THE SCOPE
Brand and market a themed special event on Halloween at The Gables, East Malvern. Transform the elegant mansion into Melbourne’s spookiest haunted house. Inspire trick or treaters, large and small to visited the haunt and join a guided tour that includes a theatrical production.
Project Details
Client Five Events Group
Skills Branding, Print Design, Web Design, Marketing
Products Event Logo, Event Collateral, Promotional Tools, Website, Social Media
THE CREATIVE STRATEGY
A communications campaign was designed to build momentum, create a buzz and included:
logo design with brand style guide
IP trademarking
proposal documents and event manual
marketing communications plan
direct mail postcards and posters
event website
ticketing graphics
social media
press advertising and media placement
invitations and menus
signage and merchandise
THE EVENT
The two month campaign successfully sold out the event with 1100 tickets purchased online a week before the event. The event attracted media interest from the Age and Channel 9 with a direct link to the 6:00pm news. VIP tours and an All Hallow’s Eve high tea with deadly desserts and Witch’s Brew opened the event.
